Privacy Policy

Who we are

This website is operated by Silk Lengths Limited. We are an online store selling human hair extensions and related accessories. We are committed to ensuring your collected personal data is kept private. We collect, use and are responsible for certain personal information about you, to allow us to deliver goods and services to you.

Our website

This privacy policy relates to your use of our website, By using our website, you accept our privacy policy and the processing of your data.

Throughout our website, we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. These other third party websites may also gather information about you following their separate privacy policies. For privacy information relating to these other third party websites, please consult their privacy policies as appropriate.

Our collection and use of your personal information

We collect personal information about you when you access our website, register with us, contact us, send us feedback, place orders and purchase products via our website, post material to our website and complete customer surveys or participate in competitions via our website.

We collect this personal information from you either directly, such as when you register with us, contact us or purchase products via our website or indirectly, such as your browsing activity while on our website (see ‘Cookies’ below).

The personal information we collect about you depends on the particular activities carried out through our website. Such information includes:

  • Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Contact Data includes billing address, delivery address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you, details of products and services you have purchased from us and details relating to any legal services we provide or propose to provide to you.
  • Technical Data includes internet protocol (IP) address, your login data, browser type, version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.
  • Usage Data includes details of your use of our website or services or your visits to any of our sites including, but not limited to, traffic data and other communication data, whether this is required for our billing purposes or otherwise and the resources that you access.
  • Profile Data includes your username and password, your interests, preferences, feedback and survey responses.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We use this personal information to:

    • create and manage your account with us
    • verify your identity
    • provide goods and services to you
    • respond to and assist with any queries you may have about our goods and services
    • customize our website and its content to your particular preferences notify you of any changes to our website or to our services that may affect you
    • improve our services

This website is not intended for use by children under the age of 13 and we do not knowingly collect or use personal information relating to children.

Our legal basis for processing your personal information

When we use your personal information we are required to have a legal basis for doing so. There are various legal bases upon which we may rely, depending on what personal information we process and why.

The legal bases we may rely on include:

  • consent: where you have given us clear consent for us to process your personal information for a specific purpose
  • contract: where our use of your personal information is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract
  • legal obligation: where our use of your personal information is necessary for us to comply with the law (not including contractual obligations)
  • legitimate interests: where our use of your personal information is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal information which overrides our legitimate interests)

Further information—the personal information we collect, when and how we use it

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.



Type of data

Lawful basis for processing

To register you as a new customer



Your consent

To process and deliver your order, including managing payments, collecting money owed to us and delivering our products to you





Marketing and Communications

Your consent

Performance of a contract with you

Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you including notifying you of changes to any services




Marketing and Communications

Your consent

Performance of a contract with you

Necessary for our legitimate interests (to keep records updated and to analyze how customers use our products/ Services)

Necessary to comply with legal obligations (to inform you of any changes to our terms and conditions)

To administer and protect our business and our websites the services including troubleshooting, data analysis and system testing




Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences



Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)


Whether information has to be provided by you, and if so why

We require you to provide Identity Data and Contact Data to enable you to purchase products and to enable us to fulfill orders you place for our products. We will inform you at the point of collecting information from you, whether you are required to provide the information to us.

Cookies and similar technologies

We use cookies on our website. A cookie is a small text file that is placed onto your device (eg computer, smartphone or other electronic devices) when you use our website. These help us recognize you and your device and store some information about your preferences or past actions.

For further information on our use of cookies, please see our Cookie Policy.


We would like to send you information about our products and special offers, which may be of interest to you. Where we have your consent or it is in our legitimate interests to do so, we may do this by post, email, telephone, text message (SMS) or automated call.

We will only ask whether you would like us to send you marketing messages when you tick the relevant boxes when you register with us and/ or complete our online order form.

If you have previously agreed to be contacted in this way, you can unsubscribe at any time by:

—contacting us at

—using the ‘unsubscribe’ link in emails or ‘STOP’ number in texts

It may take up to five days for this to take place.

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, used or accessed in an unauthorized way. Those processing your information such as our courier and customer service agents, will do so only in an authorized manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach.

Changes to this website privacy policy

This website privacy policy was last updated in October 2019.

We may change this privacy policy from time to time.

How to contact us

If you have any questions about this privacy notice or the information we hold about you please send an email to